Case
Tiny sales multiplication’
Can you 40x the revenue of a brand in 15 months?
In the case of this brand they had very little in the way of monthly sales, and even less investment.
Brand Data from September 2020
Initial Revenue (month of September): $2,400.00 USD
- Limited reach
- Lack of clarity of target audience
- Lack of brand identity
- Absence of growth strategies
Monthly Investment
Average monthly traffic investment (2020): $120.00 USD
Billed Value by E-commerce in the Year 2020:
$38,940.81 USD
Brand Data from December 2021
Final Revenue: $22,225.63 in December with a sales peak of $30,225.63 in November
- 600,000 new unique visits to the site
- Amount invested in traffic over 16 months: $5,726.56 USD
- Billed value for traffic campaigns: $90,681.89 USD
Monthly Investment
Average monthly traffic investment (2021): R$2,300.00
Billed Value by E-commerce in the Year 2021:
R$987,488.27
Overview of brand revenue over 16 months
First Month of Traffic
- AUG (Aug) - $2,428.64 USD
- SEP (Sep) - $5,682.32 USD
First Manufacturing Plateau
The campaigns we setup were bringing more buyers than they could make their products for
- OCT (Oct) - $6,640.30 USD
- NOV (Nov) - $7,485.43 USD
- DEC (Dec) - $6,960.30 USD
- JAN (Jan) - $7,768.06 USD
Second Manufacturing Plateau
They’d enhanced productivity, but not enough, and again our campaigns outgrow the efficiency of the product line
- FEB (Feb) - $13,436.47 USD
- MAR (Mar) - $11,259.39 USD
- APR (Apr) - $12,650.01 USD
- MAY (May) - $10,110.97 USD
- JUN (Jun) - $11,834.61 USD
Aggressive peaking
It is common for brands to reach a moment of aggressive sales peaking when they start reaching a certain critical mass with the audience we helped them generate.
Large peaks followed by sudden drops mark the time when a brand is ready to become very large and seek their first 100k USD months.
That’s when we start diving even deeper to help them carefully evaluate investments in the production/sourcing areas as maintaining sales of 100.000 USD a month is a whole new world for many entrepreneurs.
- JUL (Jul) - $15,602.25 USD
- AUG (Aug) - $26,934.34 USD
- SEP (Sep) - $20,145.96 USD
- OCT (Oct) - $15,160.23 USD
- NOV (Nov) - $30,225.63 USD
- DEC (Dec) - $22,369.73 USD
Accumulated KPIs
- Annual Growth of 407%
- Average ROI of invested value in traffic: 15.8